It seems like Elon Musk and Twitter are making efforts to attract more users to their X Premium subscription service by adjusting the qualification criteria and payment threshold. The changes suggest a strong push to increase participation and engagement among users.
Absolutely, the substantial reductions in eligibility requirements and payment thresholds for Twitter's X Premium subscription service, such as lowering the required impressions from 15 million to 5 million over the past 3 months and decreasing the payment threshold from $50 to just $10, indicate a deliberate move to make the platform's ad-share revenue program more accessible and appealing to a wider array of content creators and users.
Following the formal announcement by the X account, Musk took to his own platform to endorse the modifications. In line with his routine practice of discussing the platform's creator initiative, he reiterated the requirement for users to have an X Premium subscription, with only impressions from fellow subscribers of X Premium contributing to monetization calculations.
In this instance, Musk took an additional stride. He advanced the program by suggesting that users qualifying for monetization would essentially be receiving X Premium at no cost, given they earn more than the $8 monthly subscription fee.
The extent to which X Premium subscribers will surpass the monthly subscription fee is yet to be observed.
The creator monetization program, initially launched by Musk in February, experienced a period of inactivity for several months after the announcement. Unexpectedly, in mid-July, payments commenced for a limited number of users. Evidently, the accounts openly disclosing their earnings indicated a preference for compensating Musk's favored X users foremost. Furthermore, the payout figures were notably substantial, as some users shared payment records revealing revenue reaching tens of thousands of dollars from the program.
Towards the end of July, the creator monetization program was made available to all users through a dedicated monetization page that determined eligibility. Recent reports indicate that more X Premium subscribers have received their monetization payments this week. However, the amounts shared publicly seem to be considerably lower than the initial payments received by Musk's preferred users.
The precise calculation method for monetization remains uncertain, as Musk has mentioned that it is "not exactly per impression."
Earlier this year, Mashable highlighted the challenges faced by the subscription service X Premium (previously Twitter Blue), revealing that nearly half of its paying users had fewer than 1,000 followers.
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