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Meta has recently introduced an Instagram update, enhancing the capabilities of the Collab toolset and music-sharing choices.
Notably, the Collab feature has received a significant upgrade. Users can now invite up to three friends to collaboratively create posts, carousels, or reels. The collaborative content will be visible on each participant's profile, optimizing engagement. This feature extends to both private and public accounts, enabling the addition of collaborators to a post or reel. For those with private accounts, initiating a post or reel allows for the invitation of desired individuals. Collaborators will be added as long as they follow you back.
This update holds significant importance as the Collab feature was previously quite limited, only permitting a single co-author and offering a more restricted set of tools. Additionally, collaboration on carousels was not an option until now.
With regards to photo carousels, these already allow users to showcase a variety of favorite photos and videos. However, the update introduces the capability to incorporate music. Meta suggests that this is an ideal tool for sharing collections of memories or camera roll moments related to summer.
Moreover, the update empowers creators to invite their followers to partake in sticker-based challenges within Reels. Followers can respond to questions using stickers, and the account can then choose their favorite to showcase. While this is positioned as a novel method for high-profile influencers to engage with their fan base, the tool is accessible for all users.
The rollout of this update has commenced today. Users can keep an eye on their preferred app store for the update button to make use of these enhanced features.
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